Default Hero Section Revamp
Feb 19, 2024
Before:
![](https://framerusercontent.com/images/Z9bb6i6reT4bgp9SlpmavcPPcA.png)
After:
![](https://framerusercontent.com/images/70WEjzE9nr7fgMNXfbpuT6Z8Pg.png)
The first headline states the value proposition of the product. It is good but will be better if it is fleshed out. In the first headline, I have no idea what automate means in the context of inbound sales. I clarified that in the 2nd headline by saying users can build automated workflows that boost inbound sales.
The new subheadline starts with the problem that Default solves - broken leads, lost revenue etc. The second sentence says how Default solves this problem and what the outcome looks like when users adopt Default.