Convert "meh" users into "WOAH" users for your SaaS
May 5, 2023
A meh user is someone who tries out your product, even pays for it, but doesn't engage with it consistently.
A WOAH user on the other hand is someone who consistently uses your product over a fixed duration of time (monthly, daily, weekly).
It is important to convert your meh users into WOAH users because:
Users with consistent usage habits stay longer aka have a higher LTV
WOAH users are more likely to upgrade and increase your expansion MRR
MEH users are more likely to churn
Convert your Meh users into WOAH users in 7 steps:
Step 1: Define how many sessions a week/month/day you consider “power usage.” for your product.
Step 2: Create a cohort of users who cross that threshold and study their behaviors within their app.
Step 3: Survey them and ask for their feedback - what benefits have they experienced by being a power user of your product? How has their life changed?
Step 4: Now, study patterns of product usage among these meh users and how their use pattern is different from power users .
Step 5: Create email drip sequences citing case studies of successful power users and how their life changed after using your product. Show your non-power users what they're missing out on + add a relevant CTA.
Step 6: Understand what's stopping them from becoming a power user and how you can help them make the leap.
Step 7: Make onboarding & UX tweaks based on your cumulative research for new users and analyze performance.
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PS: Here's a pretty image of this essay for you to print out :)